As a content creator, you can easily establish a strong online presence with social media alone. As your brand expands, you must make it easy for fans and followers to find you everywhere online. You also want to capture your leads and segment them into targeted email marketing lists. While websites will always have their time and place, many content creators prefer single-page solutions.
Let's dive into the top benefits of a landing page vs. website for content creators.
Design and Build: Weeks vs. Hours
Websites - Days or WeeksEven with intuitive drag-and-drop builders, websites take time to brand and design. With an evolving range of sponsored products, updating your website is time-consuming. Depending on your needs, you may require both a website and a landing page. |
Landing Page - An Hour or LessLanding pages provide you with stunning single pages that you can DIY customize in an hour or less. There's room for a bio and snippets of text, without complex design. AllMySocialsOnline landing pages are clean, modern, designed for mobile engagement, and easy to update. |
Engagement Strategy: Multi-Page vs. Single-Page
Websites - Multi-PageWebsites can be a single page, but most have a menu bar with multiple pages. Content is often text-heavy and designed to keep website visitors on your page. As a content creator, your objective is to drive targeted views, likes, shares, comments, and engagement to your sponsored and unsponsored content. Even with links to your socials, promotions, and sponsorships, the intention is to keep visitors on the website. |
Landing Page: Single-PageThe current trend is to utilize landing pages as an elevated take on a Linktree. Share a bit about yourself, and center the content around strategic headings, images, videos, text, and links. Create sections to encourage targeted traffic by linking directly to your curated Amazon shop, POD products, Etsy store, affiliate products, paid digital content, free gifts for opt-in email marketing, each social media platform, and more. |
Content Intention: Static vs. Evolving
Website: StaticWhen deciding between a landing page vs. website, consider the lifecycle of your content. While you may periodically update your website design, the design is meant to be static. This means that the intention is that it will look the same for at least a couple of years. You might add new pages and make minor media and content updates, but longevity is the objective. |
Landing Pages: EvolvingSince the products you promote are constantly evolving, a landing page provides far more flexibility. Highlight your priority promotions by adding them to the top of the page and updating them by season and other short-term or trending promotions to guide the customer journey. |
Content Strategy: Single-Niche vs. Multi-Niche
Websites: Single-NicheYou've likely noticed that even if a content creator has a website, they link to a Linktree on their Instagram and social media. Why? Because they want to make it fast and easy to show their entire online presence. A website is designed to complete a deeper dive into a single niche or series of demographic pain points. Since you’re likely to promote products that span a range of needs, it can be challenging to effectively highlight all of them on a traditional website. |
Landing Page: Multi-NicheLanding pages can be designed for a single product or demographic need, but they also support multi-niche needs. They serve as an easy-scroll option that makes it fast and easy to access your complete portfolio of products and services. Visitors can quickly scroll down the targeted sections to access videos and links to what they want to explore. If you have a website, link to it too! |
AllMySocialsOnline Landing Page vs. Website
If content and affiliate links are your primary revenue streams, a landing page may be all you need to grow your brand. Your AllMySocialsOnline page provides you with an all-in-one place to promote products and build your list by linking to targeted marketing lists. If it's available, we use your social media page name as your URL. Choose from a variety of templates to fit your brand identity.
Explore our customizable pages now and get started for free!
Disclaimer: This article may have been written by a guest author. The views and opinions expressed are those of the author and do not necessarily reflect the official stance of AllMySocialsOnline. The content is provided for general informational purposes and may no longer be up to date since first publication. Neither the author nor AllMySocialsOnline assumes responsibility for any errors, omissions, or outdated information in the article.